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This website bayvillasresort.com.au had the following on the web site, "Book Direct with us and save 5." Our analyzers viewed that the website said " Best rates for direct bookings." The Website also said " Best Value Accommodation in Port Douglas. Call us on 07 4084 2999. Exclusive rates for direct bookings. Close to main street and beach. If one place on Earth deserves the title Paradise - it is the Reef and Rainforest Coast of Far North Queensland. In amongst all this is Bay Villas Resort, your Port Douglas accommodation, centrally located, within walking distance of downtown Port Douglas and all amenities." The website's header had port douglas accommodation as the most important search term. It is followed by accommodation, Holiday, and Port Douglas which isn't as highly ranked as port douglas accommodation. The next words they used was Reef. Rainforest was included but will not be viewed by search crawlers.